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You might have heard job search experts talking about keywords, but never really understood how they worked.  It’s safe to say that having the right keywords in your resume and LinkedIn profile can make the difference between getting called in for an interview and not.

How did keywords rise to such a level of importance?  

Back before online job boards, LinkedIn…and, well…the internet, recruiters used to advertise jobs in newspapers and industry-related publications.  Job seekers would mail in their resume and cover letter, and recruiters would open envelope after envelope and read each document.  They might have gotten a few dozen applications per job opening.  No big deal.

Now, with the advent of hundreds of online job boards and the ability to apply for jobs with a click of a button, recruiters now receive hundreds (sometimes even thousands) of applications per position.  Holy smokes!  As you can imagine, it’s humanly impossible for recruiters to read each and every resume, so they enlist the help of an applicant tracking system (ATS) to screen out unqualified applicants.  How do they do it?

This is where our handy dandy keywords come into the picture…

Using the applicant tracking system, recruiters will choose a string of keywords that closely aligns with the job description in order to find their ideal candidate.


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